LIZ COWDELL, OWNER
KATE NAPIER, EXECUTIVE ASSISTANT
LIZ UCCELLO, MARKETING
DAWN VIEU, SENIOR DESIGNER
BEN DEMARCO, DESIGNER
Liz is the founder of Creative Concepts, a full-service design, installation, and build firm serving the Farmington Valley and beyond. She began her career as a countertop representative, gaining invaluable knowledge of materials and craftsmanship before launching her business in 2018. Today, Creative Concepts is known for blending design and construction seamlessly to create beautiful, functional, and lasting spaces. A proud mother of two, Liz finds inspiration in her family when she's not picking up toys and believes that the best projects are born from love, care, and collaboration.
Dawn is a seasoned kitchen designer with over 22 years of experience, specializing in creating beautiful, functional kitchens and bathrooms. Originally from Cape Cod, she moved to Connecticut to be closer to her grandchildren and continues transforming homes into Pinterest-worthy spaces. Known for smooth, seamless renovations, Dawn thrives on bringing clients’ visions to life with designs that reflect their style and needs. When she's not designing, Dawn enjoys painting, crafting, and spending time with her husband, dogs, and four grandkids. Her passion and artistry make her a trusted name in kitchen and bath design.
Kate is an Executive Administrative Assistant with a passion for organization in the kitchen and bath design industry. With a background in event planning, she excels at streamlining workflows, boosting team productivity, and ensuring smooth project execution. Kate thrives on creating systems that help businesses succeed and deliver exceptional service. Inspired by the joy of bringing clients’ visions to life, she believes every well-designed space should feel like home. Outside of work, Kate enjoys reading, crocheting, and indulging her sweet tooth. She’s dedicated to assisting our designers and project managers helping turn our customers dream homes into reality with her expertise and organizational skills.
Liz is our marketing expert with a unique blend of entrepreneurship and design experience. With a background in marketing, sales, and owning multiple small businesses, including a photography and coaching firm, she brings a strategic approach to the kitchen and bath design industry. Growing up with a father in construction, Liz’s early exposure to building and design ignited her passion for transforming spaces. Today, she finds joy in helping clients see their dream homes come to life. Outside of work, Liz is a busy mom, community volunteer, and avid traveler, always seeking new experiences to enrich her life and work.
Benjamin DeMarco is a skilled Designer and Project Manager with five years of experience in kitchen and bath design. Starting in cabinetry, he quickly transitioned to designing, completing over 100 projects—from bathroom vanities to expansive open-concept kitchens and luxurious master baths. Known for his ability to truly listen to clients, Benjamin crafts designs that align with both their vision and budget. His passion for creativity and his drive to transform spaces into personalized works of art are what make him a standout in the industry.
floor plan designs a day
15+
kitchen + Bath installs
500+
happy home owners
450+
cups of coffee per day at the showroom
15